I believe there are primarily four reasons why you attend a conference:
- New Ideas
- CPE/CLE credits
Because of our workload, we don’t have much time to plan other than selecting the courses we will attend. Ideally, we try to include a mix of technology, new business and required courses in our selection. Networking can be done casually while walking through the exhibits or with a purpose. Consider looking over your list of contacts, the speakers and others who might be attending and determine whom you might want to engage. Planning ahead with a purpose should give you a better probability of meeting the person.
All of us have technical issues, look for ways to get more business, and how to manage our practice better. Spending a half hour or so before the conference listing these issues and thinking about whom to target should reap some benefits at the conference.
Finally, remember its also a time for relaxation and reflection. Hope this helps!
Bob Barkett, BarkettConsulting.com