Conferences – Why are you attending?

I believe there are primarily four reasons why you attend a conference:

  • Education
  • Networking
  • New Ideas
  • CPE/CLE credits

Because of our workload, we don’t have much time to plan  other than selecting the courses we will attend.  Ideally, we try to include a mix of technology, new business and required courses in our selection. Networking can be done casually while walking through the exhibits or with a purpose.  Consider looking over your list of contacts, the speakers and others who might be attending and determine whom you might want to engage. Planning ahead with a purpose  should give you  a better probability of meeting the person.

All of us have technical issues, look for ways to get more business,  and how to manage our practice better. Spending a half hour or so before the conference listing these issues and thinking about whom to target  should reap some benefits at the conference.

Finally, remember its also a time for relaxation and reflection.  Hope this helps!



 Bob Barkett,



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